Saint Jordi in Sitges is about much more than buying books and roses: it's a celebration that combines culture, tradition and emotion in a community in a privileged maritime setting. Most of its activities are held on Passeig de la Ribera, where florists, bookshops and organisations set up their stalls to purvey culture and roses to visitors. There is also room for music, presentations and book signings in a quiet, sunny setting by the sea.